I first heard the term NOBE (pronounced No’ bē) a few months ago through an Emeryville news alert for this article. The recently produced video below (since removed by its creators) and accompanying website produced by local Realtors declaring the geographic area as “NOBE” ticked off some local publications and community organizations once again drawing the battle-lines of “Gentrification”.
Oakland Local recently published this article admonishing the term and a well-intentioned community organization called Phat Beets has further stoked these flames by implying that this neighborhood nickname is a subversive form of racism by comparing the Continue reading
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